Coaching is a
dynamic partnership between the coach and the client or
"coach-ee", in which the client has certain goals
or intentions he or she is actively working towards. The
client retains (hires) the coach to provide a structured,
focused and supportive environment in which the client can
work toward those goals. It is considered a partnership
because both parties contribute and collaborate; however,
the only agenda in the coaching relationship is the CLIENT's
agenda -- the coach is there to hold the client's vision
and should not attempt to direct or influence the agenda
or direction in which the client wants to go.
In a coaching relationship, the coach helps
and encourages the client to:
* Identify and solve problems
* Design a plan of action and strategy
* Reach goals
* Make decisions
* Stay focused
* Stay "in action"
* Overcome barriers
* Move beyond obstacles to success
Why does coaching work?
Coaching works because it brings out your best. Coaching
addresses you as a whole person, not just one area of your
life. A coach believes you have the answers within you,
and has the skills to help you bring them out (painlessly!).
Coaching creates a special synergy, based on mutual trust
and respect, between client and coach - because of this,
you as the client are more likely to do the work necessary
for you to achieve your goals. When you find your own solutions,
you are far more likely to act upon them and make REAL progress.
Isn't coaching really just another form
of therapy? Shouldn't you be a licensed therapist to coach
someone?
NO. There is often confusion on this subject. While it is
true that there are both therapists AND consultants who
also include coaching as part of the professional services
they provide, and while there may even be some skill-sets
that overlap, coaching is NOT intended to provide the same
type of support or services as therapy or consulting would.
Coaching is NEVER designed to be used as a substitute for
the introspective work someone might need, or choose, to
do with a qualified therapist or counselor, and it is most
definitely NOT an appropriate process for treating mental
illness, addiction or depression. A coach who has been trained
by an accredited Coach Training Program has been trained
to recognize when a client is not making progress in the
coaching and would probably benefit more from therapeutic
work. Unless a coach has been trained and licensed as a
therapist, that coach should not be encouraging clients
to pursue coaching when therapy would be the healthier option
for that person.
The therapeutic process is designed to help someone reflect,
analyze, discuss, and come to understand past events and
how those events are affecting the person now. Coaching,
by contrast, acknowledges the importance of a client having
this understanding of the past, but requires that the client
be fully ready to focus on closing the gap between where
they are now, and where they want to be in the future. Coaching
does work with the client is stuck in the past and is not
ready to move forward.
Clues that a client may require therapy, counseling, or
a 12-step program instead of, or in addition to, coaching,
are:
* the client has an addiction which is getting in the way
of the client taking action;
* the client seems to want to talk about their problems
(endlessly), but is extremely resistant to taking action
to correct or overcome their problems;
* the client is really "stuck" in the past, wanting
to focus perpetually on WHY something happened, rather than
choosing to look at what they can learn from the past and
how they can take action NOW to move beyond the past, creating
a more powerful future for themselves.
Learn more about how the International
Coach Federation defines the difference between coaching
and therapy.
Is coaching also a form of consulting?
Sometimes coaching can be combined with consulting, but
there are distinct differences as well.
* A consultant is typically brought into an organization
to assess, analyze, and evaluate a business problem, and
then to provide recommendations for improvement. They are
usually brought in as an "expert" in a business,
technology, or industry and is hired for their specific
knowledge in those areas of expertise. Often, the consultant
is also hired to carry out or implement the recommendations,
and the consultant is then accountable to the organization
for producing the end result and solving the problem.
* In contrast, while a coach may brainstorm ideas and solutions
with their clients, the coach typically does not do the
work of analyzing the client's individual or organizational
problem and rarely provides recommendations for solutions.
And a coach will not implement solutions and is not accountable
for producing results. The coach does not need to be an
expert in someone's business or industry. The value a coach
brings to the table is that the coach is trained in how
to bring out the client's best. The coach operates under
the assumption that the client is already empowered with
the knowledge, skills and wisdom they need, and that they
usually have the answers within them. It's the coach's job
to bring that out of the client, through the art of insightful
questioning, the ability to challenge a client's assumptions
and to shift perspectives, and creating an environment where
the client feels safe exploring options and possibilities
without judgement.
Can a coach also be a consultant? Yes, they can -- but if
they offer both services, they need to make it clear to
their clients when they are consulting, and when they are
COACHING. In the process, there are times when a coach is
wearhing the "consultant" hat, providing specific
knowledge and information to clients to help them move forward
more rapidly with their projects. But there are times when
wearing the"coach" hat, using inquiry to draw
out the client's intentions and ideas for their goals, helping
them to gain clarify and focus, and develop a strategic
plan that they, the client, will carry out to a large degree.
Learn more about how the International
Coach Federation defines the difference between coaching
and consulting.
Why would someone decide to work with
a coach?
There are many reasons, and coaches typically specialize
in working with clients in certain specific areas based
on the coach's experience and interests. In general, someone
will hire a coach to guide and support them in achieving
specific personal or professional goals. If you think of
how an elite athlete, such as an Olympic diver or professional
tennis player, uses a coach to improve how he's playing
his sport or game, the athlete knows that the coach can
help them:
* learn how to quickly move beyond personal limitations,
eliminating self-sabotage;
* define what's truly important to the athlete and begin
to close the gap between where he is and where he wants
to be;
* stay motivated and focused on the goal, with the coach
"holding the vision" for the athlete;
* being part cheerleader, part facilitator, part teacher,
part friend, the coach provides unconditional support and
ALWAYS believes in his athlete's ability to be completely
successful at whatever he attempts.
If golf legend Tiger Woods, tennis pro Pete Sampras, and
Olympic gold-medal skater Sarah Hughes deserve a coach to
help them bring out their greatness -- why don't YOU?
How long does someone typically work
with a Coach? Would I be locked into a contract?
Although it varies from coach to coach and client to client,
most people typically work with a coach for between 4 and
12 months on average. Some clients retain a coach indefinitely,
How long you choose to retain a coach will depend primarily
on your reasons for hiring one. If you have a time-specific
goal, once you achieve it, you may choose to end the coaching
relationship. If you prefer to hire a coach as part of a
longer-term and ongoing strategy for achieving professional
or personal success, then you and your coach would work
on a variety of goals and projects over time, and the relationship
can continue indefinitely.
Most coaches who work privately with clients (where the
client is paying the coaching fees personally), do not require
that the client sign a binding contract. However, with corporate
clients, it is a normal part of doing business to have a
written contract committing the client and coach to a specific
length of time.
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